Julio Sanchez

CREATIVE & EXPERIENCE STRATEGIST

I design cultural, hospitality, and destination experiences for brands, institutions, and international audiences.

About Me

Hola!

I’m a creative and strategic experience director with 15+ years of experience shaping cultural, luxury, diplomatic, and destination-led experiences across Mexico, Europe, and the GCC.

My work connects creative direction, experience design, project leadership, and production delivery, turning ideas into memorable experiences for global brands, government entities, and international audiences.

With a background in Civil Engineering, I bring a structured and practical approach to complex projects, balancing vision, feasibility, and execution.

I’m especially focused on hospitality, tourism, culture, events, and premium brand environments, while completing an Executive Master’s in Luxury Management and Guest Experience at Glion.

140+

Projects & activations delivered

2.5M+

Global audience reached

400+

Production staff coordinated

What I Do

01

EXPERIENCE STRATEGY

EXPERIENCE STRATEGY

Defining the vision, positioning, and strategic direction for cultural, hospitality, tourism, and destination-led experiences.

  • Vision & positioning
  • Experience architecture
  • Audience strategy
  • Strategic roadmaps
02

Creative Direction

Creative Direction

Translating strategic objectives into a strong creative direction that makes the experience distinctive, memorable, and easy to communicate.

  • Creative concept
  • Narrative development
  • Art direction
  • Look & feel
03

Experience Development

Experience Development

Connecting the creative idea with the practical side of delivery, from planning and vendors to timelines, programming, and execution.

  • Production planning
  • Guest journey
  • Budget
  • On-ground delivery
04

Partnerships

Partnerships

Frontend Development

Creating collaborations that bring visibility, credibility, and value to a destination, brand, or experience.

  • Brand collaborations
  • Talent network
  • Strategic partnerships
  • Visibility opportunities
01

EXPERIENCE STRATEGY

Heading

EXPERIENCE STRATEGY

Defining the vision, positioning, and strategic direction for cultural, hospitality, tourism, and destination-led experiences.

  • Vision & positioning
  • Experience architecture
  • Audience strategy
  • Strategic roadmaps
02

Creative Direction

Heading

Creative Direction

Translating strategic objectives into a strong creative direction that makes the experience distinctive, memorable, and easy to communicate.

  • Creative concept
  • Narrative development
  • Art direction
  • Look & feel
03

Experience Development

Heading

Experience Development

Connecting the creative idea with the practical side of delivery, from planning and vendors to timelines, programming, and execution.

  • Production planning
  • Guest journey
  • Budget
  • On-ground delivery
04

Partnerships

Heading

Partnerships

Creating collaborations that bring visibility, credibility, and value to a destination, brand, or experience.

  • Brand collaborations
  • Talent network
  • Strategic partnerships
  • Visibility opportunities

Explore my projects

Project Gallery